Wrigley believes that a number of dental practices are considering a website but are not sure where to start and are nervous about the use of "new media" electronic communications. Wrigley Oral Healthcare in Action has attracted a very large audience of dentists and the introduction of PracticeGenie from Wrigley OHA will enable Members to give their patients online access to OHA material. PracticeGenie from Wrigley OHA is the entry point for a dental practice to experience the online world without incurring any cost, commitment or worry.