With more than 35 million people in the UK now using the Internet, many of your patients will be connected to the world wide web (Internet). We believe that your dental practice should be online for the following reasons:

• Offer an outstanding patient education resource
• To project a smart professional image for your practice
• To provide a better service to existing customers
• To provide the latest practice information to all registered patients including emergency arrangements, professional fees and services
• To attract new customers and market your practice on the Internet
• To promote and create demand for your services
• To reduce the volume and length of telephone calls
• To promote yourself as a cutting edge practice, embracing the technology of the future
• Your website is your "shop window" in which to advertise your skills and expertise
• Establish new media electronic communications with which to exchange information with patients even when your surgery is closed